本期Notes：
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今天的话题关键词是：advertisement 广告
2017年9月有一道口语新题，这道题会持续考到2018年4月底：
describe an advertisement that made you want to buy the product
广告分为：
commercial advertisement 商品广告
public service advertisement 公益广告
【商品广告的定义】
Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers.
商品广告商一般都是通过“品牌化”，去达到对于他们商品或者服务更多的购买目的，并且通过这种方法，在消费者脑中形成某种特定的产品名称或者图像。
【广告的传播】
TV commercial and Internet advertisement
电视和网络的广告
product placement 植入式广告
pop-up ads 自动弹出式广告
DM（direct mail） 直邮广告
outdoor ads 户外广告
poster 海报
neon light 霓虹灯
printed ads 印刷广告
flyer 传单
leaflet 宣传册
classified ads 分类广告
【广告的相关表达】
promo 广告短片
jingle 广告歌
slogan 广告语
celebrity endorsement 名人代言
spokesperson / ambassador 代言人
attention-getter 广告妙语
teaser ad 悬念广告
promote sales volume 促进销量
basic information 基本信息
arouse purchase desire 激发购物欲望
buy something on impulse 出于冲动买下某东西
blow sth out of proportion 过度渲染商品效果
deceptive information 虚假信息
【课后练习】
根据以上表达，请练习作答下列P3的问题：
1. Are there many advertisements in China?
2. What are the different forms of advertising that we have in society today?
3. Which of those do you think is the most effective means of advertising?
4. What makes a good advertisement?
5. Many famous people today work as spokespersons of products in advertisements. How do you feel about this?
学完今天的广告话题~
有木有觉得这些年自己看的是假广告？
记得复习今天的广告话题干货~
认真完成课后习题哦~
英语高能高分·就上新航道
400-009-9696 在线咨询
