有人说“买买买”是“心理马杀鸡”

不开心时，用购物来抚平内心的伤痕

开心时，更要多买点东西加深喜悦

在购物时，大超市和小商店，你会pick谁？

托福说 第54期 | 购物选择

本期Note

真题举例

Some people like to shop in large supermarket like the shopping mall, other people prefer to shop in small specialty stores, which do you prefer and why?

答题思路

首先我们来分析大超市和小商店各自存在的价值：

大型超市的好处是显而易见的——物品丰富，种类齐全，顾客可以买到最适合的商品；超市商品的统一管理成本更低，更具有价格优势；超市商品还有商品质量的保证，连锁超市作为大型企业更受到市场监督，对于质量的把控更加严格，使顾客可以放心的购买。

对于有些同学来说，陪伴童年的那个小商店可能具有独特的吸引力：小商店通常都会提供许多特色的商品，有些甚至是店家手工制作的，这些商品广受附近居民的认可，从而支撑起小店的存在；由于面对的大多是同一社区的居民，小商店能更加的提供居民日常所需；此外，小商店大多设置在居民区中，我们可以不用出小区而快速找到急需的物品。

参考回答

大超市

The advantage of the supermarket is the numerous categories of products in one store. Customers can get the best one after comparing different brands. Meanwhile, the comprehensive supply chain of the supermarket enables them to furtherly reduce the cost, so customers could save money from it. In addition, it is easy for the government and market to monitor the quality of the products in supermarket, like food and drinks. Therefore, supermarket manager will pay more attention to the quality of the product they provide. Costumers will have a better chance to buy the safe and fresh food supply.

小商店

The specialty stores also have many advantages. These local stores focus on a particular category of produces and specialize in that category, for example, the local farm produce, oriental spices and exotic herbs. Besides, the local stores mainly serve the local community. Therefore, they pay more attention to a narrow marketing range, on niche product categories. Also, since most of the specialty stores are located in the center of the community, you do not need a long travel time. You go, you buy and you check out.

补充知识点

周边产品 accessory

试衣间 dressing room or fitting room

退货退款 return and refund

处理退换货的柜台 costumer service 

结账买单 check out

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